Privacy Policy

Who We Are

Information We Collect

Information You Provide Directly

When you place an order, create an account, subscribe to our emails or contact us, we may collect:

• Contact details: your name, email address, phone number, and shipping or billing address
• Account credentials: email and password when you create an account
• Order information: items purchased, bracelet size preferences, zodiac charm selections, and transaction details
• Payment information: processed securely through third-party payment providers available at checkout. We do not store your full card details on our servers.
• Communications: messages you send through our contact form, customer service inquiries, or email correspondence
• Wishlist data: products you save for later consideration

Information Collected Automatically

When you visit our Site, we automatically collect certain technical information to ensure a seamless experience:

• Device information: browser type, operating system, screen resolution, and device identifiers
• Usage data: pages visited, time spent, referring URLs, and navigation patterns
• IP address and approximate location: used to provide appropriate currency, language, and shipping options
• Cookies and similar technologies: as described in our Cookie section below

Information from Third Parties

We may receive limited information from payment processors regarding transaction status, and from analytics providers to help us understand how visitors engage with our Site.

How We Use Your Information

We use your personal information only for purposes that serve your experience with us:

• Fulfilling your orders: processing purchases, arranging shipping, handling returns and exchanges, and providing order tracking
• Managing your account: maintaining your profile, order history, wishlist, and saved preferences
• Communication: responding to your inquiries, sending order confirmations and shipping updates, and, with your consent, telling you about new collections and offers
• Improving our craft: analyzing browsing patterns and purchase preferences to refine our collections, site experience, and services
• Security and fraud prevention: protecting our Site, your account, and transactions from unauthorized access or fraudulent activity
• Legal compliance: meeting our obligations under applicable laws and regulations

How We Share Your Information

Your privacy is not a commodity. We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We share your data only in the following limited circumstances:

• Service providers: trusted partners who help with payment processing, shipping and logistics, email delivery and website hosting, each bound by strict confidentiality obligations
• Analytics partners: services such as Google Analytics that help us understand Site usage in aggregate, anonymized form
• Legal requirements: when disclosure is necessary to comply with applicable law, regulation, legal process, or governmental request
• Business transfers: in connection with a merger, acquisition or sale of assets, your information may be transferred as part of that transaction. We would notify you of any change in practices.

Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

• Essential cookies: required for the Site to work, such as managing your shopping cart, keeping you logged in and keeping the Site secure
• Analytics cookies: help us understand which pages resonate with visitors and how we can improve the experience
• Preference cookies: remember your choices such as language, region, and display preferences

You may manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect Site functionality, including your ability to place orders.

Data Security

We implement industry-standard security measures to protect your personal information:

• SSL/TLS encryption for all data transmitted between your browser and our servers
• Secure, encrypted storage of account credentials
• PCI DSS-compliant payment processing through certified third-party providers
• Regular security assessments and monitoring
• Restricted access to personal data on a need-to-know basis within our team

While no method of electronic transmission or storage is completely secure, we are committed to maintaining the highest practical standard of protection for your information.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, maintain your account, comply with legal obligations, and resolve disputes. Order records are retained for a minimum of seven years for tax and regulatory compliance. If you request account deletion, we will remove or anonymize your personal data within 30 days, except where retention is required by law.

Your Rights & Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: request a copy of the personal data we hold about you
• Correction: update or correct inaccurate information
• Deletion: request deletion of your personal data, subject to legal retention requirements
• Portability: receive your data in a structured, commonly used format
• Objection: object to certain processing activities, including direct marketing
• Withdrawal of consent: withdraw consent for marketing communications at any time by using the “unsubscribe” link in our emails or contacting us directly

To exercise any of these rights, please contact us at the address below. We will respond to your request within 30 days.

International Transfers

Children’s Privacy

Our Site and services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete such data.

Third-Party Links

Our Site may contain links to external websites, including social media platforms and partner services. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing any personal information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. Material changes will be communicated through a notice on our Site. The “Last Updated” date at the top of this page indicates when this policy was most recently revised.